Lessons from the Tank: What Shark Tank Can Teach You About IP Protection
It was the kind of public exposure that most entrepreneurs can only dream of. First, Emma Cohen's company, Final Straw, took off on Kickstarter, ultimately raising $1.6 million on the crowdfunding site. Then, she landed a coveted chance to present her reusable, collapsible straw on ABC's Shark Tank. Two groups of impressed Sharks made her an offer.
That's when things started to go wrong. Very wrong.